eToro is a multi-asset trading and investment platform that offers stocks, ETFs, crypto, and social trading features where users can follow and copy other investors
eToro is a global trading and investment platform that has redefined how individuals access financial markets. Founded in 2007, it combines traditional brokerage services with innovative social features, enabling users to trade and invest in a wide range of assets including stocks, exchange-traded funds, commodities, currencies, and cryptocurrencies. By offering a single platform for both traditional and digital assets, eToro appeals to a new generation of investors who want simplicity, transparency, and flexibility in managing their portfolios.
What makes eToro stand out is its pioneering approach to social trading. The platform allows users to observe the strategies of experienced investors, interact with a community of millions, and even copy trades automatically through its CopyTrader™ feature. This social dimension has transformed eToro into more than just a broker — it is also a learning environment where beginners can gain confidence by following experts, while seasoned traders can share their strategies and build a following of their own.
Beyond trading, eToro emphasizes accessibility and user experience. Its mobile-friendly design, commission-free stock investing, and intuitive interface make it attractive to both casual investors and active traders. At the same time, features such as advanced charting, risk management tools, and diversified asset classes provide depth for more sophisticated users.
Today, eToro is recognized as one of the most influential fintech companies in the world, bridging the gap between traditional investing and the fast-growing world of digital assets. It continues to expand its global reach, offering a platform where investing is not only a personal journey but also a shared, community-driven experience.